We work at the intersection of interior design, planning, architecture, and cultural context. We partner with engineers, artists, and organizations to deliver projects across scales — from interiors to urban — grounded in a simple conviction: that meaningful design cannot be imported.

Our practice occupies a deliberate niche. Rather than applying generic solutions to the built environment, we treat context — its geography, its social patterns, its layered cultural history — as the starting brief for every project. This is where our name comes from: kuh means mountain, a reference to the permanence, scale, and rootedness we aim to bring to our work.

We are research-driven by method, not by slogan. Each project begins with inquiry into site, community, and cultural precedent before it becomes an act of design. That research feeds an experimental approach: we test unconventional tools, materials, and planning strategies rather than defaulting to convention, because we believe the region’s challenges — rapid urbanization, climatic pressure, cultural continuity — call for genuinely new answers, not recycled ones.

This combination — regional specificity, rigorous research, and a willingness to experiment — is what lets KUH operate where architecture, urban strategy, and cultural identity meet. The result is work that is sustainable, contextually fluent, and built to leave a lasting, positive imprint on the people and places it serves.

KUH was founded in Tehran in 2017 and restructured in 2023. Mobasher Niqui has served as core partner and served as Chief Executive since the restructuring.

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VISION

KUH promotes a rich tapestry of Iranian heritage while embracing the cutting-edge techniques of modern design.

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STRUCTURE & IDENTITY

KUH is a true partnership practice.This model draws on a long tradition of collective building practice, where trust, reputation, and shared accountability defined how work got done.

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